When you’re looking to increase your clientele list, you’ll need to change how you’re marketing yourself to the world online. This is where digital marketing services become of use to architects looking to get their business off the ground.
Architects should focus on the marketing strategies that will produce the best results. The strategies that help you become discoverable and boost your online reputation. Without digital marketing, your business as an architect could not reach its potential. If no one knows you’re available, you’ll have a very small list of clients. No one wants that.
What every architect does want is a long list of happy customers and maximized revenue. Both of those goals are possible when you implement digital marketing strategies that are proven to work.
The most popular digital marketing services for architects include:
Content marketing is any written content (blogs/articles) and video content. This content allows online consumers to create interest in what services you have to offer them. Content shouldn’t prompt consumers to use your services, but instead, give them a little taste of what you have to offer.
- Digital PR/Media Outreach
It’s widely known that digital PR makes your online presence stronger. Digital PR allows architects to establish their reputation as experts in the architect industry. Consumers will be drawn to you if they know you’re the best at what you do compared to your competitors. Let’s be real, everyone wants the best of the best. So you have to position yourself as such. Digital PR also allows you to network with top leaders in the industry.
Digital marketing on social media can be a successful way of gaining organic traction to your business website. There are multiple forms of social media you can pick from, however, not all forms of social media are for every business. This is because every business is attempting to target a different audience. Think about what your target audience is and which social media channels they are most likely to use – those are going to be the forms of social media you want to focus on.
Having a user-friendly interface will allow for increased conversion rates on your business website. Ineffective web design = low conversion rates. If your website is difficult to navigate, online consumers aren’t going to believe it’s worth doing business with you. On the other hand, a website that is easy to navigate increases the chance of visitors deciding they want to work with you.
- SEO (Search Engine Optimization)
Millions of google searches are done every day, so where does your business fall on Google rankings? If your business isn’t on the first page of Google, it is very hard to be discoverable to potential clients. Being that most people never really go past the first page of search results, you want to make sure your business is one of the first listed. SEO can help with this. Digital marketing agencies can help with creating SEO-optimized content. This content will contain targeted keywords that will bring online consumers to your website when searched.
- PPC (Pay-per-click) Advertising
PPC (Pay-per-click) advertising involves targeting the audience who are searching for architects, especially around your city. Using PPC advertising as a digital marketing strategy helps get organic and consistent traffic to your business website. Ads are a normal part of internet usage, and now you can use them to your advantage.
With all of the ways you can market yourself as an architect, it can seem overwhelming. Nonetheless, just like there are various ways to approach digital marketing, there are various benefits to applying these effective marketing strategies.