Contractors and Digital Marketing
Build your brand
In this day and age, it’s a necessity to have a strong digital presence. According to InternetLiveStats, Google receives over 100,000 searches per second!
If you’re a contractor and you aren’t using digital marketing to promote your services, you are severely limiting the number of prospects that could be finding out about your business. The internet is the perfect place to form connections with customers and grow your contracting business exponentially.
What Is Digital Marketing for Contractors?
Know the best strategies to invest in
What is digital marketing? It’s simply defined as the process of promoting brands, products, or services using digital channels. You use digital marketing strategies to get people’s attention and make sure that they stay interested in what your company has to offer. This presents an effective way for contractors to reach more potential customers and the secret to establishing your brand as a contractor.
There are two types of marketing: organic and paid. Organic marketing includes things like social media, blogging, and email campaigns. Paid marketing includes things like Google Ads, Facebook Ads, and retargeting ads on other websites.
The most productive forms of digital marketing for contractors that can get you paid and organic traction are:
- Social Media Marketing
Social media marketing is one of the main digital marketing strategies for contractors. It’s a cost-effective way to reach your demographic. Being active on social media, such as Facebook and Twitter, can lead to higher branding and more leads for your business.
- Email Marketing
Email marketing is a common and effective digital marketing strategy for contractors. This can be used to reach a large audience and deliver immediate results. Contractors should use these services to their advantage by incorporating an effective email strategy into their marketing campaigns.
- Content Marketing
In order to promote your company, you need to generate a variety of content. Content marketing focuses on producing and distributing valuable, original content to attract new customers. The goal is to keep customers coming back for more.
- SEO (Search Engine Optimization)
SEO for contractors is an important and often overlooked aspect of the modern contractor. Despite having less traffic than other businesses, contractors are always looking for ways to increase their reach. This can be done through search engine optimization or SEO. By optimizing your website, you are improving its visibility on search engines which in turn helps bring in more potential clients.
- PPC (Pay-per-click)
Pay-per-click ads are the most popular way for general contractors to generate leads. With PPC, companies pay for specific keywords in search engines – so when a user types in one of these keywords, the company’s ad will be shown. This is one of the digital marketing strategies that can help your company generate more leads.
- Effective Web Design
The web design of a business can be the difference between success and failure. A poorly designed website can lead to low conversions, lost traffic, and reduced sales. On the other hand, an effective website design will generate more traffic and conversions, leading to increased revenue opportunities.
Other examples of digital marketing you can use are:
- Inbound Marketing
- Affiliate Marketing
- PR Marketing
- Native Advertising
Without digital marketing strategies like the ones listed above, potential customers won’t know that you’re out there. Digital marketing has changed the way people interact with businesses. There are more ways than ever to reach customers and potential customers, so your business needs to adapt.
Luckily, digital marketing agencies, especially boutique ones like SmallCrowd, can take care of these intimidating tactics for you. Not every business owner is going to have the same level of knowledge when it comes to online advertisement. We are here for you so you can focus on your contracting work.
Don't Get Left Behind.
The Importance of Digital Marketing for General Contractors
Enhance your online presence
Contractors are beginning to turn to digital marketing and advertising to help them grow their business. These online platforms allow contractors to reach new customers and have the ability to be more personal with their marketing.
The 6 benefits of digital marketing for general contractions are:
- Measurable Results
To increase the visibility of their website, it is important for contractors to use SEO services such as Google Ads, Google Analytics, Instagram Ads, and Facebook Ads. This will allow you to measure their results in order to continue optimizing your marketing campaigns.
- Higher Conversion Rates
You need high conversion rates in order for your business to grow. This is the percentage of people who take the desired action on your site, such as making a purchase or filling out a form. Digital marketing provides contractors with the ability to showcase their services in a new, dynamic way, increasing their conversion rates and making them more appealing to clients.
- Keeping Up with Competitors
Marketing yourself online is the new way to beat your competitors. In a world where everyone has the same product, digital marketing allows you to differentiate from your competitors and gives you a great edge.
- Can Reach Global Customers
Digital marketing is a great way for contractors to reach customers around the world. With digital marketing, businesses have an unlimited reach and can sell their products virtually anywhere in the world. This has been a game-changer for many contractors because they are able to receive orders from around the globe.
- Increased Revenue
A huge advantage for contractors with a digital marketing strategy is the higher revenue being generated. In most cases, contractors with a digital marketing strategy are earning more money than those without one. This is because contractors have a lot more potential clients to draw from. You can take your time with each lead, build a relationship and grow over time.
One of the most exciting uses for digital marketing is the ability to use personalization to change what users see. This helps target offers and create a level playing field for every type of user.
If a contractor company is struggling to grow its business or meet the demands of its clients, it’s time to consider investing in digital marketing strategies. There are many ways to invest in digital marketing, but hiring a digital marketing agency is the best place to start.
Find Out Where You Stand.
WHAT TO EXPECT
Helping You Stand Out From the Crowd
What to expect when you work with the team at SmallCrowd to help your business stand out from the crowd with affordable digital marketing!
SmallCrowd’s Digital Marketing Agency for Contractors
SmallCrowd was built on the values of reliability and communication.
With increasing competition, you need to stay ahead of the game. A modern marketing strategy should include a strong digital presence. That’s where SmallCrowd Agency comes in to help you with all the necessary digital marketing services you need as a contractor business.
We provide affordable services such as:
- SEO (Search Engine Optimization)
- Content Creation
- Website Design
- Website Development
- Website Management
- Google My Business
Our digital marketing experts have experience working with contractors and can help you reach your target audience with a comprehensive marketing campaign. All of our affordable, long-contract-free marketing packages are customizable.
Increase Your Contractor Business’s Leads
Become visible in your local community.
Hiring a digital marketing agency is the most effective way for contractors to increase their leads. They will be able to manage their website, SEO, and social media campaigns in order to be more visible online.
This is true for both established contractors who want to increase their leads as well as for new contractors who want to start building up a client base. Digital agencies, like SmallCrowd, have the skills and resources that are needed to make sure your business is successful online.
Schedule a free consultation today to get started on increasing your business leads as a contractor!
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