Hospitality Industry and Marketing
Increase your customer base
93% of all internet users can locate and make contact with a business by using a search engine. That mind-blowing fact should be enough to convince you to employ digital marketing for your hotel or hospitality business.
The entire world goes online daily. People use the internet for just about everything. After all, it’s the simplest way for any business in the hotel and hospitality industry to get the attention of potential customers. Adopt the mindset that every customer could end up being a repeat customer. With the right digital marketing strategies, your business could be maximizing clientele and profits!
Now that the days of searching for a business using a phonebook are gone, it’s more important than ever for your business to have a strong online presence. Digital marketing optimizes organic traction by making them stand out from the crowd. By standing out from the crowd, you effectively grow your business.
The Impact of Digital Marketing on the Hotel & Hospitality Industry
The evolution of marketing in hospitality
The impact of digital marketing on the hotel and hospitality industry is enormous. You can get leverage against the competition when utilizing digital marketing strategies. Certain strategies are better suited for businesses in the hospitality niche.
This niche has a heavy focus on excellent customer service, so it’s integral to make it known your business provides the best customer service around. Digital marketing can aid in reaching this goal.
The best hotel digital marketing strategies are:
- Content Marketing
Content Marketing includes any photos, videos, blogs, or social media posts that create interest in what your business sells. This kind of marketing is a powerful way to increase organic traction on your websites or social media. The content created should be informative about your business, and encourage the consumer to take action.
- Email Marketing
If your email has ever been spammed with emails from big companies like Nike or Bath and Body Works, that’s an example of email marketing. Email marketing promotes consumers to take a closer look at your business, or even inform them about any deals going on. Newsletters are a popular form of email marketing for many businesses in all different niches.
- Video Marketing
Video marketing can be especially effective for businesses in the hotel and hospitality industry. Through well-produced videos, you can showcase what the interior and exterior of your business look like. This allows for transparency. Consumers appreciate being able to see what your business truly looks like on the inside.
- SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the most popular way to increase traffic to your websites. SEO uses a group of related keywords that target the audience most likely to want to visit your restaurant or book a stay at your hotel. Digital marketing agencies can help create SEO-optimized content for your website.
- Web Design
Most business owners understand having a website is important. Nonetheless, many owners still don’t know how important web design is. Having a fast, user-friendly web design attracts potential consumers. Everything from the font to the color palette used has an effect on your conversion rates.
These are the most productive ways you can grow your business. If you’re still not fully convinced that digital marketing services can help your business, keep reading for all the advantages of implementing digital marketing as a hotel or hospitality business.
What Are The Benefits of Digital Marketing for Hospitality?
Pros of kickstarting digital marketing strategy
Our world is a digital one, and there’s no denying that fact. It’s better to begin digital marketing now, while the world of technology is still booming. By using online marketing strategies, you can reap benefits like new customers and higher revenue. The basis of digital marketing is getting consumers to choose your business over other competitors around you.
In the hotel and hospitality niche, the competition is fierce. You need to use all resources available to you to beat the competition. Digital marketing services can help your business gain leverage against even big-name companies.
The 5 major benefits of digital marketing for hospitality are:
- Available 24/7 for Customer Service = More Bookings
Having and maintaining a business website enables you to be available 24/7 for inquiries and reservations. When customers can only book a certain way or at a certain time, that limits your clientele. Your website needs to be user-friendly without being overly flashy. Customers should be able to easily fill out a form to contact you or book a reservation with ease. This is where a digital marketing agency that does custom web design comes in handy for a lot of businesses.
- Reach Global Consumers
International travel will always be popular. By using digital marketing services, your hospitality business can reach global customers. Digital marketing also allows you to reach customers who live outside of your town. The goal of a business is to make money, right? More customers mean more revenue for your business.
- Increase Website Traction and Conversion Rates
Conversion rates are the percentage of online visitors who end up making contact. If your conversion rates are low, this equates to visitors leaving without deciding to do business with you. Digital marketing can increase traction to your business website by reaching your targeted audience, thereby increasing conversion rates. Don’t lose customers when you could be gaining them.
- Easily Connects You with Mobile Consumers
Everyone is on their phone all of the time. Technology isn’t going anywhere, which is reason enough to implement digital marketing strategies that connect you with mobile consumers. Being that millions of Google searches are done per day, your business could be found by millions of people. You can use SEO as a digital marketing strategy to make your business rank higher on Google’s first result page. Being that most people never make it past the first page, optimizing your website for SEO is crucial for attracting mobile consumers.
- Establish Your Business’s Brand
Digital marketing allows you to establish your business’s brand. Every business has a brand, aka the way that they present themselves online. Your brand is what your business does and what your business stands for. Web design is an important digital marketing tool to establish your brand online. Showing consumers what makes you different from competitors makes them more likely to choose your business.
By now, we’re sure you’re convinced that digital marketing services can ultimately enhance your business. The next question is, can you hire an agency that can deal with all of this?
WHAT TO EXPECT
Helping You Stand Out From the Crowd
What to expect when you work with the team at SmallCrowd to help your business stand out from the crowd with affordable digital marketing!
Our Digital Marketing Agency for the Hospitality Industry
SmallCrowd’s agency is boutique on purpose
It’s impossible for any business owner to have enough time for managing digital marketing. Look into hiring a digital marketing agency that can help advertise your business. Digital marketing in the hospitality industry can be efficiently done by hiring a digital marketing agency like SmallCrowd.
We offer digital marketing services for hotels and other hospitality businesses. We do digital marketing such as:
- Review Management
- Customizable Web Design
- Google My Business
- Search Engine Optimization (SEO)
Let us take over digital marketing for your business. We will learn everything there is to know about your business in order to help you surpass your potential. Every business is capable of being successful with SmallCrowd’s digital marketing services.
Become More Discoverable and Bring in More Customers
Become known in your area
Your online presence isn’t strong enough if you’re not bringing in high organic traffic. Organic clicks are the most common way for potential customers to find your website. The hotel and hospitality industry that will always be in need of digital marketing. Show customers that they need to choose your business with effective digital marketing strategies that are proven to work.
You don’t have to deal with digital marketing by yourself. SmallCrowd knows business owners are busy enough. Take the first step in building your online brand by hiring an affordable digital marketing company that knows what they’re doing.
Don’t hesitate to contact us today! We want to help your business.
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