What is SEO?
SEO… You’ve seen this acronym used in various marketing lingo. But what is it, and what does it stand for?
SEO or search engine optimization is a marketing process that embeds keywords or phrases within the body of the content on a website or webpage. When someone scours for “Italian eateries in Maui,” search engines like Google, Bing, and Yahoo pick up keywords and list websites that closely match your query.
Depending on the search engine’s algorithm, website ranking depends on a few factors, including content quality and relevance, metadata (a summary of what the website is about), and descriptive links, which are renamed hyperlinks users can click on.
Ranking at the top of a search is essential. Research has shown that 50% of people don’t have the patience and stamina to look past the first page, making their choice by clicking on their result within the first nine seconds of searching.
Less than 10% of users make it to the bottom of the initial search results.
But what does this mean, and how can search engine optimizations work for you?
Let’s say if there are lots of Italian eateries in Maui, a lengthy list of websites would show results several pages long. Depending on what marketing tactics are used, your listing can end up on the first page or dead last.
What Are the Benefits of Search Engine Optimization for Small Businesses?
This straightforward marketing effort to optimize your business webpage can draw new users to your website. And ranking at the top also correlates to higher visitors to your page – potentially bringing new customers to your business.
But search engine optimizations are a juggling act – you want to attract the search engine’s algorithms to rank high, but you don’t want your readers choking on your web content because of keyword stuffing.
The secret is having quality content with keywords throughout the copy that can amplify and capture top ranking.
Having patience and understanding that it takes time to build exposure is key to SEO.
If your goal is to have more visitors to your website, you need a team you can trust.