Tech Companies & Marketing
Demand generation that drives pipeline & revenue.
70-80% of users avoid sponsored ads and prefer organic results. For owners of tech companies, this means focusing on advertising your business online needs to be your biggest priority. Digital marketing is the main way for companies to make their online presence stronger.
After all, we are all living in a digital world. Anything you want to know is available at the touch of your fingertips within seconds. Your tech company should be easily accessible to the millions of online users who browse the internet every day. This is where digital marketing can give your tech company a boost.
By marketing your company online in strategic ways, you can maximize your clientele and revenue. Doesn’t that sound like a dream? Dreams come true when you enable digital marketing.
What Digital Marketing for Tech Companies Entails
What to expect
A digital marketing agency can take the stress off your shoulders, and manage digital marketing strategies for your tech company. There are digital marketing strategies that work better than others depending on the industry you work in.
As a tech company, you’re going to want to focus on the strategies listed below that have been shown to be the most effective in the tech industry. Learn about these strategies and think about which ones you’d like to start using.
The best digital marketing services for tech companies are:
- Social Media Marketing
This kind of digital marketing revolves around advertising your business via popular social media platforms like Instagram or Tiktok. It’s important to note that not every social media platform is for every business industry. Different industries have different target audiences.
- Content Marketing
Content marketing is about written or video content. Written content can be blogs or eBooks. Video content can be Youtube videos posted on your website. However you decide to use the content as a way of marketing your tech company, it’s crucial to keep producing content on a regular basis. Content is supposed to prompt interest in what your tech company can do for a potential consumer. Without regular content, you won’t be creating interest.
- Email Marketing
Email marketing is popular among just about every company. It’s an efficient way to gain organic traffic to your tech company’s website. Email marketing can include weekly newsletters or twice-a-week reminders about services you provide. As with content marketing, you need to stick to a schedule with email marketing. Who can ignore an email with a catchy tagline or a newsletter containing tips they won’t find anywhere else?
- SEO (Search Engine Optimization)
SEO aka Search Engine Optimization. To be honest, it’s scarier than it sounds. SEO works its magic by bringing your targeted audience to you. Having a website that’s SEO-friendly allows online consumers to search related keywords that bring up your tech company as one of the first results. Being that most consumers don’t make it past this first page, you’ll be getting a huge amount of attention to your company by having a website (or content) that’s SEO-friendly.
Tech companies can produce successful results by implementing any of these effective marketing strategies. Results won’t happen overnight, but with time and effort, you’ll see tons of benefits. If you’re not convinced that digital marketing services for tech companies actually work, you will be after reading about all of the good things that happen after using these services.
Don't Get Left Behind.
How Can Tech Companies Benefit From Digital Marketing
Increase conversions and views.
It’s not easy getting your name out there when the competition is plentiful. However, digital marketing allows tech companies to distinguish themselves from all the others. Online consumers will go for companies that have a memorable online presence. Those who stay in the minds of consumers, ultimately win the game.
There are numerous benefits you can gain from applying the right digital marketing strategies for your business. Once you start experiencing these benefits, you’ll notice your tech company begins to flourish in more ways than one.
The 6 main benefits of digital marketing for tech companies are:
- Establishing Your Brand
Establishing your brand as a tech company involves making your online presence memorable. Consumers should be able to remember only positive things about your business just by visiting your website or social media. If consumers find anything negative about your brand (ie – no contact info, no product/service info, spelling/grammatical errors), they are less likely to choose your tech company. Proper digital marketing lets your professionalism and quality of services show online. Consumers won’t pick a company who has no website or social media.
- Connecting To Mobile Consumers
One of the best advantages of digital marketing is how it connects you to online consumers. The number of mobile consumers is only going to grow as the world of technology improves. Advertising your tech company online gives you a way of connecting to everyone who searches for tech companies on Google every day. These mobile consumers wouldn’t be able to find you without the help of digital marketing.
- Showcasing Why You’re Different
You know you’re different from other tech companies, and when you showcase this through digital marketing strategies – you’ll be earning organic traction. Digital marketing lets consumers know about your company and why they should pick your tech company. Web design and creation is an effective tool for showing off your tech company’s assets.
- Increases Conversion Rates
Not sure why conversion rates matter, or what they are? Conversion rates are the number of visitors who take action on your website before leaving. This is what you want. High conversion rates equate to more customers. More customers mean more revenue. Gaining customers is one way digital marketing aims to improve your tech company.
- Increases Total Revenue
Every business wants to make the highest amount of total revenue. Higher revenue benefits your business, which is another benefit of digital marketing for tech companies. Bringing in more clientele gives you the biggest chance to make the most money.
- Makes Taking Action Simple
Online consumers enjoy being able to quickly send an email or book an appointment – a perk that only digital marketing can bring. Consumers can inquire about services you provide with a swift click of a button. When taking action is simple, your conversion rates will increase. Digital marketing strategies like web design can make taking action a simple process for potential clients.
WHAT TO EXPECT
Helping You Stand Out From the Crowd
What to expect when you work with the team at SmallCrowd to help your business stand out from the crowd with affordable digital marketing!
Find Out Where You Stand.
SmallCrowd: A Digital Marketing Agency for Tech Companies
SmallCrowd’s experienced staff is here for you and your team.
The companies that work with SmallCrowd, only have positive things to say. Acme Billing Solutions says that thanks to SmallCrowd, they are now “bringing in new organic traffic month over month”. This could be your tech company! SmallCrowd is one of the best digital marketing agencies for tech companies.
We offer digital marketing services like:
- Content Creation
- Google Listing Setup & Verification Services
- Customized Web Design Services
- Website Management Services
- Review Management Services
- Local SEO Services
- Paid Ads/PPC Management
No matter what your tech company needs, we are the agency that can help you achieve your marketing goals. We are one of the only digital marketing agencies that provide affordable services for everyday business owners. You shouldn’t have to break the bank to get your tech company the attention it deserves.
Why Choose SmallCrowd for Digital Marketing Services
How we stand out.
SmallCrowd provides proven results. If your tech company wants organic traction and higher Google rankings, you need SmallCrowd’s agency for small businesses. There’s no limit to what you can achieve with our digital marketing services.
All of our digital marketing packages are available on a no long-term contract pricing. Come see why tech companies all over are choosing SmallCrowd! It’s never too late to see your business grow.
Schedule a completely free consultation to get started on growing your tech business!
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